Communicating Responsibility: Responsible Communication

Franzisca Weder; Matthias Karmasin

doi:10.1007/978-3-319-44700-1_5

Communicating Responsibility: Responsible Communication

Franzisca Weder^*
, Matthias Karmasin

^*Corresponding author for this work

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Abstract

Taking the theoretical concept of CCR into consideration, the following chapter follows an integrated approach to CSR communication. Basically, responsible stakeholder relations are perceived as condition for and outcome of CSR activities; furthermore, CSR is described as both, strategy and framework of internal as well as external communication processes and structures. After providing a critical introduction to CSR, the Quadruple Bottom Line of Responsibility is introduced, where communicating CSR and communicating responsibly complement each other. Thus, the chapter presents and discusses a concept of integrated CSR communication as condition for the realization of CSR in an organization.

Original language	English
Title of host publication	Handbook of Integrated CSR Communication
Editors	Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weber
Place of Publication	Cham
Publisher	Springer
Pages	71-86
Number of pages	16
Edition	1
ISBN (Electronic)	978-3-319-44700-1
ISBN (Print)	978-3-319-44698-1, 978-3-319-83113-8
DOIs	https://doi.org/10.1007/978-3-319-44700-1_5
Publication status	Published - 2017
Externally published	Yes

Publication series

Series	CSR, Sustainability, Ethics and Governance
ISSN	2196-7075

Bibliographical note

Publisher Copyright:
© 2017, Springer International Publishing Switzerland.

Austrian Classification of Fields of Science and Technology (ÖFOS)

508017 Organisational communication

Keywords

Critical PR
CSR
Institutionalized CSR
Organizational communication
Quadruple bottom line
Sustainability

Access to Document

10.1007/978-3-319-44700-1_5

Cite this

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Communicating Responsibility: Responsible Communication. / Weder, Franzisca; Karmasin, Matthias.
Handbook of Integrated CSR Communication . ed. / Sandra Diehl; Matthias Karmasin; Barbara Mueller; Ralf Terlutter; Franzisca Weber. 1. ed. Cham: Springer, 2017. p. 71-86 (CSR, Sustainability, Ethics and Governance).

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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AU - Karmasin, Matthias

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AB - Taking the theoretical concept of CCR into consideration, the following chapter follows an integrated approach to CSR communication. Basically, responsible stakeholder relations are perceived as condition for and outcome of CSR activities; furthermore, CSR is described as both, strategy and framework of internal as well as external communication processes and structures. After providing a critical introduction to CSR, the Quadruple Bottom Line of Responsibility is introduced, where communicating CSR and communicating responsibly complement each other. Thus, the chapter presents and discusses a concept of integrated CSR communication as condition for the realization of CSR in an organization.

KW - Critical PR

KW - CSR

KW - Institutionalized CSR

KW - Organizational communication

KW - Quadruple bottom line

KW - Sustainability

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T3 - CSR, Sustainability, Ethics and Governance

SP - 71

EP - 86

BT - Handbook of Integrated CSR Communication

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A2 - Karmasin, Matthias

A2 - Mueller, Barbara

A2 - Terlutter, Ralf

A2 - Weber, Franzisca

PB - Springer

CY - Cham

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Communicating Responsibility: Responsible Communication

Abstract

Publication series

Bibliographical note

Austrian Classification of Fields of Science and Technology (ÖFOS)

Keywords

Access to Document

Other files and links

Cite this