Community marketing in social media - can marketers leverage Facebook groups of celebrities?

Alexander Zauner, Matthias Fink, Daniela Maresch, Ewald Aschauer

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	406 - 421
Journal	International Journal of Entrepreneurship and Small Business
Volume	16
Issue number	4
Publication status	Published - 1 Jun 2012

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@article{f197f4f200fc462b97db76a2f3759326,

title = "Community marketing in social media - can marketers leverage Facebook groups of celebrities?",

author = "Alexander Zauner and Matthias Fink and Daniela Maresch and Ewald Aschauer",

year = "2012",

month = jun,

day = "1",

language = "English",

volume = "16",

pages = "406 -- 421",

journal = "International Journal of Entrepreneurship and Small Business",

issn = "1476-1297",