Comparing alternatives to account for unobserved heterogeneity in direct marketing models

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	24 - 33
Journal	Decision Support Systems (DSS)
Volume	103
DOIs	https://doi.org/10.1016/j.dss.2017.08.005
Publication status	Published - 2017

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@article{994e9f0335304668af28dbd773f55823,

title = "Comparing alternatives to account for unobserved heterogeneity in direct marketing models",

author = "Nadine Schr{\"o}der and Harald Hruschka",

year = "2017",

doi = "10.1016/j.dss.2017.08.005",

language = "English",

volume = "103",

pages = "24 -- 33",

journal = "Decision Support Systems (DSS)",

issn = "0167-9236",

publisher = "Elsevier B.V.",

}

TY - JOUR

T1 - Comparing alternatives to account for unobserved heterogeneity in direct marketing models

AU - Schröder, Nadine

AU - Hruschka, Harald

PY - 2017

Y1 - 2017

U2 - 10.1016/j.dss.2017.08.005

DO - 10.1016/j.dss.2017.08.005

M3 - Journal article

SN - 0167-9236

VL - 103

SP - 24

EP - 33

JO - Decision Support Systems (DSS)

JF - Decision Support Systems (DSS)

ER -