Comparing Pictorial and Verbal Scales for City Image Measurement

Ilona Pezenka; Anke Schneider

Comparing Pictorial and Verbal Scales for City Image Measurement

Ilona Pezenka, Anke Schneider

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE)
Editors	CAUTHE 2010
Place of Publication	Hobart, Australia
Pages	0
Publication status	Published - 1 Mar 2010

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University Library Catalogue

Interlinking E-Tourism and Marketing Science
Mazanec, J. (PI - Project head), Pezenka, I. (PI - Project head), Leitenbauer, M. (Researcher), Ring, A. (Researcher), Schneider, A. (Researcher), Stangl, B. (Researcher) & Teichmann, K. (Researcher)
1/11/08 → 30/04/10
Project: Research funding

Cite this

@inproceedings{5726a9e07b384d3c83ea202e39d2684d,

title = "Comparing Pictorial and Verbal Scales for City Image Measurement",

author = "Ilona Pezenka and Anke Schneider",

year = "2010",

month = mar,

day = "1",

language = "English",

isbn = "978 1 86295 560 8",

pages = "0",

editor = "{CAUTHE 2010}",

booktitle = "Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE)",

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Comparing Pictorial and Verbal Scales for City Image Measurement. / Pezenka, Ilona; Schneider, Anke.
Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE). ed. / CAUTHE 2010. Hobart, Australia, 2010. p. 0.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Comparing Pictorial and Verbal Scales for City Image Measurement

AU - Pezenka, Ilona

AU - Schneider, Anke

PY - 2010/3/1

Y1 - 2010/3/1

M3 - Contribution to conference proceedings

SN - 978 1 86295 560 8

SP - 0

BT - Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE)

A2 - CAUTHE 2010, null

CY - Hobart, Australia

ER -

Comparing Pictorial and Verbal Scales for City Image Measurement

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Projects

Interlinking E-Tourism and Marketing Science

Cite this