Comparing Pictorial and Verbal Scales for City Image Measurement

Ilona Pezenka, Anke Schneider

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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Interlinking E-Tourism and Marketing Science
Mazanec, J. (PI - Project head), Pezenka, I. (PI - Project head), Leitenbauer, M. (Researcher), Ring, A. (Researcher), Schneider, A. (Researcher), Stangl, B. (Researcher) & Teichmann, K. (Researcher)
1/11/08 → 30/04/10
Project: Research funding