Competitiveness and marketing strategies for foreign companies in Eastern Europe: Empirical evidence from Finnish and Austrian companies

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	348 - 372
Journal	Journal of East European Management Studies
Volume	7
Issue number	4
Publication status	Published - 2002

Cite this

@article{60e52aabe6d04eaf8c428f1d0519a9d8,

title = "Competitiveness and marketing strategies for foreign companies in Eastern Europe: Empirical evidence from Finnish and Austrian companies",

author = "J. Larimo and J. NIeminen and Reiner Springer",

year = "2002",

language = "English",

volume = "7",

pages = "348 -- 372",

journal = "Journal of East European Management Studies",

issn = "0949-6181",

publisher = "Nomos Verlagsgesellschaft mbH und Co KG",

number = "4",

}

TY - JOUR

T1 - Competitiveness and marketing strategies for foreign companies in Eastern Europe: Empirical evidence from Finnish and Austrian companies

AU - Larimo, J.

AU - NIeminen, J.

AU - Springer, Reiner

PY - 2002

Y1 - 2002

M3 - Journal article

SN - 0949-6181

VL - 7

SP - 348

EP - 372

JO - Journal of East European Management Studies

JF - Journal of East European Management Studies

IS - 4

ER -