Complementing mass customization toolkits with user communities: How peer input improves customer self-design

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Research output per year 2008 2008 2008

• 2 Journal article

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• 2008

  Complementing mass customization toolkits with user communities:How peer input improves customer self-design

  Franke, N., Keinz, P. & Schreier, M., 2008, In: Journal of Product Innovation Management (JPIM). 25, 6, p. 546 - 559

  Publication: Scientific journal › Journal article › peer-review

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• Extending lead-user theory: Antecedents and consequences of consumers' lead userness

  Schreier, M. & Prügl, R., 2008, In: Journal of Product Innovation Management (JPIM). 25, 4, p. 331-346 16 p.

  Publication: Scientific journal › Journal article › peer-review