Conjoint Analysis Using Mixed Effect Models

Publication: Working/Discussion PaperWU Working Paper

Abstract

Following the pioneering work of Allenby and Ginter (1995) and Lenk et al.(1994); we propose in Section 2 a mixed effect model allowing for fixed and random effects as possible statistical solution to the problems mentioned above. Parameter estimation using a new, efficient variant of a Markov Chain Monte Carlo method will be discussed in Section 3 together with problems of model comparison techniques in the context of random effect models. Section 4 presents an application of the former to a brand-price trade-off study from the Austrian mineral water market. (author's abstract)
Original languageEnglish
Place of PublicationVienna
PublisherDepartment of Statistics and Mathematics, WU Vienna University of Economics and Business
Publication statusPublished - 1999

Publication series

NameForschungsberichte / Institut für Statistik
No.65

WU Working Paper Series

  • Forschungsberichte / Institut für Statistik

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