| Original language | English |
|---|---|
| Title of host publication | Proceedings of 26th EMAC Conference, Warwick Business School, 20-23 May 1997 1997 |
| Publication status | Published - 1997 |
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Connectionist and Logit Models of Brand Choice
- Martin Natter
- , Alfred Taudes
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings