Considering the local partner. A two-sided perspective on transaction costs during market entry

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationProgress in International Business Research: Multinational Enterprises, Markets and Institutional Diversity
Editors Alain Verbeke, Rob Van Tulder, Sarianna Lunnan
Place of PublicationBingley
PublisherEmerald
Pages49 - 69
Publication statusPublished - 1 Sept 2014

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