@inproceedings{25b8549220d6488abc69459e5794b708,
title = "Consumer Attributions of Profit- and Customer Need-Driven Firm Motives in Coproduction Contexts",
abstract = " Today, many firms adopt business models that ascribe consumers a more active role in the production process. This research investigates how consumers draw inferences about firms{\textquoteright} underlying motives for offering such a coproduction business model and shows that two core motive attributions have diverging effects on relationship-marketing outcomes over time.",
author = "G{\"u}nt{\"u}rk{\"u}n, \{Baris Pascal\} and Till Haumann and Edinger-Schons, \{Laura Marie\} and Jan Wieseke",
year = "2020",
language = "English",
volume = "48",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "379--380",
booktitle = "Advances in Consumer Research",
address = "United States",
}