Consumer Decision Making in Omnichannel Environments

Elfriede Penz, Margaret K Hogg

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Routledge Handbook of Digital Consumption
Place of PublicationMilton
PublisherRoutledge
Pages297-308
Number of pages12
Edition2nd ed.
ISBN (Electronic)9781003317524
ISBN (Print)9781032329598
Publication statusPublished - 2022

Publication series

NameThe Routledge Handbook of Digital Consumption
PublisherRoutledge

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