Consumer decision-making in online and offline environments

Elfriede Penz, Margaret Hogg

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Routledge Companian to Digital Consumption
Editors Russell W. Belk and Rosa Llamas
Place of PublicationAbingdon
PublisherRoutledge
Pages235 - 248
Publication statusPublished - 2013

Cite this