| Original language | English |
|---|---|
| Title of host publication | The Routledge Companian to Digital Consumption |
| Editors | Russell W. Belk and Rosa Llamas |
| Place of Publication | Abingdon |
| Publisher | Routledge |
| Pages | 235 - 248 |
| Publication status | Published - 2013 |
Consumer decision-making in online and offline environments
Elfriede Penz, Margaret Hogg
Publication: Chapter in book/Conference proceeding › Chapter in edited volume