Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationDevelopments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194 1992
Publication statusPublished - 1992

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