Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publication3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand
Editors University of Otago, Dunedin, New Zealand
Place of PublicationDunedin, New Zealand
Pages858 - 864
Publication statusPublished - 1 Dec 2007

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