Consumers' attitude towards applying fMRI in marketing research

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	428 - 434
Journal	Advances in Consumer Research
Volume	37
Publication status	Published - 1 Mar 2010

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@article{974a5a2a097d4c77bb1a36ecf6a9089e,

title = "Consumers' attitude towards applying fMRI in marketing research",

author = "Monika Koller",

year = "2010",

month = mar,

day = "1",

language = "English",

volume = "37",

pages = "428 -- 434",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}