| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 40th Hawaii International Conference on System Sciences |
| Place of Publication | Hawaii, USA |
| Publication status | Published - 2007 |
Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking
Nicolas Knotzer, Maria Madlberger
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings