Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct.

Publication: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2007
EventEURAM 2007 -
Duration: 1 Jan 2007 → …

Unknown

UnknownEURAM 2007
Period1/01/07 → …

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