Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries

Elfriede Penz, Barbara Stöttinger

Publication: Scientific journal › Journal article › peer-review

1 results

Filter

Finished

The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
Stöttinger, B. (PI - Project head)
1/06/04 → 31/12/05
Project: Research funding