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Context Adaptivity as Enabler for Meaningful Pervasive Advertising

  • Christine Bauer

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011)
Pages0
Publication statusPublished - 1 Jul 2011

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502050 Business informatics
  • 502019 Marketing
  • 102013 Human-computer interaction

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