| Original language | English |
|---|---|
| Title of host publication | The Elgar Companion to Consumer Research and Economic Psychology |
| Editors | Peter Earl and Simon Kemp |
| Place of Publication | Cheltenham, UK/Northampton, MA, USA |
| Publisher | Edward Elgar Publishing |
| Pages | 128 - 134 |
| Publication status | Published - 1 Nov 1998 |
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