Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	European Marketing Academy 42nd Annual Conference
Editors	Forthcoming
Place of Publication	Valencia
Publisher	EMAC
Pages	00
Publication status	Published - 1 May 2014

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@inproceedings{340e4a476d3c4de6a3b37892d98bda86,

title = "Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search",

author = "Radoslaw Karpienko and Thomas Reutterer",

year = "2014",

month = may,

day = "1",

language = "English",

pages = "00",

editor = "Forthcoming",

booktitle = "European Marketing Academy 42nd Annual Conference",

publisher = "EMAC",

}