This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.
Bibliographical noteFunding Information:
The authors acknowledge support from the Australian Research Council ( LP0349385 ) and thank Bo Nielsen and Christian Ringle for their constructive suggestions on a previous draft
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