Cooperation and compliance in non-equity alliances

Siegfried P. Gudergan*, Timothy M. Devinney, R. Susan Ellis

*Corresponding author for this work

Publication: Scientific journalJournal articlepeer-review


This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.

Original languageEnglish
Pages (from-to)1759-1764
Number of pages6
JournalJournal of Business Research
Issue number5
Publication statusPublished - 1 May 2016
Externally publishedYes

Bibliographical note

Funding Information:
The authors acknowledge support from the Australian Research Council ( LP0349385 ) and thank Bo Nielsen and Christian Ringle for their constructive suggestions on a previous draft

Publisher Copyright:
© 2015 Elsevier Inc.


  • Alliance
  • Compliance
  • Cooperation

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