| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 9th International Conference on Corporate and Marketing Communications 2004 |
| Publication status | Published - 2004 |
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Corporate Self-Presentation on the WWW: Strategies for Enhancing Usability, Credibility and Utility
- Irene Pollach
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings