“Corporate Sustainability” or “Corporate Social Responsibility”? A Comparative Study of Spanish and Latin American Companies’ Websites

Pilar Perez Canizares

Publication: Scientific journalJournal articlepeer-review

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Abstract

This study aims to compare how leading companies in Spain and in Spanish-speaking Latin America communicate corporate social responsibility or sustainability on their web pages. For this purpose, the pages of 68 companies were examined to establish the accessibility of such topics and to trace how their prominence and wording had evolved over time. The results show a trend toward greater uniformity in both Spain and Latin America, with corporate social responsibility/sustainability discourse gaining in prominence and “responsibility”-related terms being gradually replaced by those related to “sustainability.” Various cases hint that changes in terminology may be unrelated to any clear distinction between both terms.
Original languageEnglish
Pages (from-to)361 - 385
JournalBusiness and Professional Communication Quarterly
Volume84(4)
DOIs
Publication statusPublished - 2021

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 602004 General linguistics
  • 602042 Romance studies
  • 503029 Language teaching research
  • 602 not use (legacy)
  • 508007 Communication science

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