Correcting for Response Style Effects on Service Quality Measures

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	ANZMAC 2007. Conference Proceedings.
Editors	Australian and New Zealand Marketing Academy
Place of Publication	Dunedin
Pages	731 - 738
Publication status	Published - 1 Dec 2007

Cite this

@inproceedings{20e3e4c338b94bc5a86514cf4eaa5daa,

title = "Correcting for Response Style Effects on Service Quality Measures",

author = "Thomas Mayr and Andreas Zins",

year = "2007",

month = dec,

day = "1",

language = "English",

pages = "731 -- 738",

editor = "\{Australian and New Zealand Marketing Academy\}",

booktitle = "ANZMAC 2007. Conference Proceedings.",

}

TY - GEN

T1 - Correcting for Response Style Effects on Service Quality Measures

AU - Mayr, Thomas

AU - Zins, Andreas

PY - 2007/12/1

Y1 - 2007/12/1

UR - http://www.anzmac07.otago.ac.nz/index.aspx

M3 - Contribution to conference proceedings

SP - 731

EP - 738

BT - ANZMAC 2007. Conference Proceedings.

A2 - Australian and New Zealand Marketing Academy, null

CY - Dunedin

ER -