Country-of-Origin: A Construct Past its Sell-by Date?

Adamantios Diamantopoulos, Bodo B. Schlegelmilch, D. Palihawanda

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2009 American Marketing Association Winter Educators' Conference
Editors AMS
Place of PublicationTampa, Florida
Publication statusPublished - 1 Mar 2009

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