Country-of-Origin Effect and Country Image: State-of-the-Art
and Research Needs for CEE Products and Countries

Katrin Kuzmany

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Business Strategies for Economies in Transition
Subtitle of host publication	Book of Readings on CEE Countries
Editors	Petr G. Chadraba, Reiner Springer
Place of Publication	Newcastle
Publisher	Cambridge Scholars Publishing
Pages	253 - 282
Edition	1. publ.
ISBN (Print)	144380049X
Publication status	Published - 1 Nov 2008

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title = "Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries",

author = "Katrin Kuzmany",

year = "2008",

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day = "1",

language = "English",

isbn = "144380049X",

pages = "253 -- 282",

editor = "Chadraba, {Petr G.} and Reiner Springer",

booktitle = "Business Strategies for Economies in Transition",

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Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries. / Kuzmany, Katrin.
Business Strategies for Economies in Transition: Book of Readings on CEE Countries. ed. / Petr G. Chadraba; Reiner Springer. 1. publ. ed. Newcastle: Cambridge Scholars Publishing, 2008. p. 253 - 282.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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A2 - Chadraba, Petr G.

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