Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time

Burkhardt Funk; Nadia Abou Nabout

doi:10.1007/978-3-319-25023-6_12

Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time

Burkhardt Funk
, Nadia Abou Nabout

Vienna University of Economics and Business

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Management for Professionals
Editors	O. Busch
Place of Publication	Schweiz
Publisher	Springer International Publishing Switzerland
Pages	141 - 151
DOIs	https://doi.org/10.1007/978-3-319-25023-6_12
Publication status	Published - 2016

Access to Document

10.1007/978-3-319-25023-6_12Licence: Unspecified

Cite this

@inbook{11b18a96f8734316836eadd1bc27b6db,

title = "Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time",

author = "Burkhardt Funk and \{Abou Nabout\}, Nadia",

year = "2016",

doi = "10.1007/978-3-319-25023-6\_12",

language = "English",

pages = "141 -- 151",

editor = "\{O. Busch\}",

booktitle = "Management for Professionals",

publisher = "Springer International Publishing Switzerland",

}

Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time. / Funk, Burkhardt; Abou Nabout, Nadia.
Management for Professionals. ed. / O. Busch. Schweiz: Springer International Publishing Switzerland, 2016. p. 141 - 151.

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

TY - CHAP

T1 - Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time

AU - Funk, Burkhardt

AU - Abou Nabout, Nadia

PY - 2016

Y1 - 2016

U2 - 10.1007/978-3-319-25023-6_12

DO - 10.1007/978-3-319-25023-6_12

M3 - Chapter in edited volume

SP - 141

EP - 151

BT - Management for Professionals

A2 - O. Busch, null

PB - Springer International Publishing Switzerland

CY - Schweiz

ER -