Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan

Parissa Haghirian, Maria Madlberger

    Publication: Chapter in book/Conference proceedingChapter in edited volume

    Original languageEnglish
    Title of host publicationGlobal Mobile Commerce: Strategies, Implementation and Case Studies
    Editors Huang, Huang; Wang, Y.L.; Day, John
    Publication statusPublished - 1 Nov 2006

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