Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Global Mobile Commerce: Strategies, Implementation and Case Studies
Editors	Huang, Huang; Wang, Y.L.; Day, John
Publication status	Published - 1 Nov 2006

Cite this

@inbook{4e5de35bd8a74a918f61e85c4d436ea5,

title = "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan",

author = "Parissa Haghirian and Maria Madlberger",

year = "2006",

month = nov,

day = "1",

language = "English",

editor = "\{Huang, Huang; Wang, Y.L.; Day, John\}",

booktitle = "Global Mobile Commerce: Strategies, Implementation and Case Studies",

}