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Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students

  • Parissa Haghirian
  • , Maria Madlberger

    Publication: Chapter in book/Conference proceedingContribution to conference proceedings

    Original languageEnglish
    Title of host publicationProceedings of the 14th European Conference on Information Systems
    Place of PublicationGöteborg, Schweden
    Publication statusPublished - 1 Nov 2006

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