Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 14th European Conference on Information Systems
Place of Publication	Göteborg, Schweden
Publication status	Published - 1 Nov 2006

Cite this

@inproceedings{9a579c6664fb471588e3f14b94c48e58,

title = "Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students",

author = "Parissa Haghirian and Maria Madlberger",

year = "2006",

month = nov,

day = "1",

language = "English",

booktitle = "Proceedings of the 14th European Conference on Information Systems",

}