Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive

Gerhard Fink, Marcus Kölling, Anne-Katrin Neyer

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002
Publication status	Published - 2002

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title = "Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive",

author = "Gerhard Fink and Marcus K{\"o}lling and Anne-Katrin Neyer",

year = "2002",

language = "English",

booktitle = "Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002",

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Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive. / Fink, Gerhard; Kölling, Marcus; Neyer, Anne-Katrin.
Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002. 2002.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive

AU - Fink, Gerhard

AU - Kölling, Marcus

AU - Neyer, Anne-Katrin

PY - 2002

Y1 - 2002

M3 - Contribution to conference proceedings

BT - Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002

ER -