Original language | English |
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Title of host publication | Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002 |
Publication status | Published - 2002 |
Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive
Gerhard Fink, Marcus Kölling, Anne-Katrin Neyer
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings