Crowdsourced Products Sell Better When They're Marketed That Way

Martin Schreier, Hidehiko Nishikawa, Christoph Fuchs, Susumu Ogawa

Publication: Scientific journal › Journal article › peer-review

Austrian Classification of Fields of Science and Technology (ÖFOS)

@article{51ad0128f4ea4a6ab6a23a81a7dc67ab,

title = "Crowdsourced Products Sell Better When They're Marketed That Way",

author = "Martin Schreier and Hidehiko Nishikawa and Christoph Fuchs and Susumu Ogawa",

year = "2016",

language = "English",

volume = "Nov",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "8",

}

TY - JOUR

T1 - Crowdsourced Products Sell Better When They're Marketed That Way

AU - Schreier, Martin

AU - Nishikawa, Hidehiko

AU - Fuchs, Christoph

AU - Ogawa, Susumu

PY - 2016

Y1 - 2016

UR - https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way

M3 - Journal article

SN - 0017-8012

VL - Nov

JO - Harvard Business Review

JF - Harvard Business Review

IS - 8

ER -