CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility

Franzisca Weder*

*Corresponding author for this work

Publication: Chapter in book/Conference proceedingChapter in edited volume


The article aims to explore and define Corporate Social Responsibility as common sense related discourse in corporations and amongst organizations and their stakeholder and discusses the potential of CSR as “communication content” for media and communication studies. To theoretically capture CSR as “common sense”, issues in general are conceptualized as ‘fields’ in Bourdieu’s sense, complemented by an innovative concept of framing. From a content related perspective, the theoretical reflections enable the definition of CSR as common sense issue by differentiating it from neutral positions and hegemonic frames.

Original languageEnglish
Title of host publicationHandbook of Integrated CSR Communication
EditorsSandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Place of PublicationCham
Number of pages13
ISBN (Electronic)978-3-319-44700-1
ISBN (Print)978-3-319-44698-1, 978-3-319-83113-8
Publication statusPublished - 2017
Externally publishedYes

Publication series

SeriesCSR, Sustainability, Ethics and Governance

Bibliographical note

Publisher Copyright:
© 2017, Springer International Publishing Switzerland.

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 508007 Communication science
  • 508017 Organisational communication


  • Bourdieu
  • CSR
  • Discourse
  • Framing
  • Giddens
  • Hegemony
  • Issue
  • Public sphere

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