| Original language | English |
|---|---|
| Title of host publication | Symposium Proceedings |
| Editors | Rayman-Bacchus, Lez |
| Place of Publication | London |
| Publication status | Published - 1 Dec 2011 |
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CSR-Communication: The Influence of Fit and Medium on Brand Image
- Marion Kalteis
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings