CSR in Food Retailing: What's Really on Customers' Minds?

Eva Lienbacher; Christina Holweg; Nicole Rychly-Resetar; Peter Schnedlitz

CSR in Food Retailing: What's Really on Customers' Minds?

Eva Lienbacher, Christina Holweg, Nicole Rychly-Resetar, Peter Schnedlitz

Institute for Retailing & Data Science

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24
Editors	Aric Rindfleisch, Jim Burroughs
Place of Publication	Las Vegas, Nevada, USA
Publisher	American Marketing Association
Pages	235 - 243
ISBN (Print)	978-1-62748-887-7
Publication status	Published - 2013

Check availability

University Library Catalogue

Cite this

Lienbacher, Eva ; Holweg, Christina ; Rychly-Resetar, Nicole et al. / CSR in Food Retailing: What's Really on Customers' Minds?. AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24. editor / Aric Rindfleisch, Jim Burroughs. Las Vegas, Nevada, USA : American Marketing Association, 2013. pp. 235 - 243

@inproceedings{173075bb302642e8b163bdc8f70ef957,

title = "CSR in Food Retailing: What's Really on Customers' Minds?",

author = "Eva Lienbacher and Christina Holweg and Nicole Rychly-Resetar and Peter Schnedlitz",

year = "2013",

language = "English",

isbn = "978-1-62748-887-7",

pages = "235 -- 243",

editor = "{Aric Rindfleisch, Jim Burroughs}",

booktitle = "AMA Winter Marketing Educators{\textquoteright} Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24",

publisher = "American Marketing Association",

address = "United States",

}

CSR in Food Retailing: What's Really on Customers' Minds? / Lienbacher, Eva; Holweg, Christina; Rychly-Resetar, Nicole et al.
AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24. ed. / Aric Rindfleisch, Jim Burroughs. Las Vegas, Nevada, USA: American Marketing Association, 2013. p. 235 - 243.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings