| Original language | German |
|---|---|
| Title of host publication | Handbuch der Public Relations |
| Subtitle of host publication | Wissenschaftliche Grundlagen und berufliches Handeln : Mit Lexikon |
| Editors | Romy Fröhlich, Peter Szyszka, Günter Bentele |
| Place of Publication | Wiesbaden |
| Publisher | Springer |
| Pages | 933–948 |
| Edition | 3. |
| ISBN (Electronic) | 978-3-531-18917-8 |
| ISBN (Print) | 978-3-531-17438-9 |
| DOIs | |
| Publication status | Published - 2015 |
| Externally published | Yes |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 508007 Communication science
- 508017 Organisational communication
- 508015 Business communication
- 508013 Public relations