Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support

Eftychia Stamkou; Gerben A. van Kleef; Astrid C. Homan; Michele J. Gelfand; Fons J.R. van de Vijver; Marieke C. van Egmond; Diana Boer; Natasha Phiri; Nailah Ayub; Zoe Kinias; Katarzyna Cantarero; Dorit Efrat Treister; Ana Figueiredo; Hirofumi Hashimoto; Eva Hofmann; Renata P. Lima; I-Ching Lee

doi:10.1177/0146167218802832

Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support

Eftychia Stamkou, Gerben A. van Kleef, Astrid C. Homan, Michele J. Gelfand, Fons J.R. van de Vijver, Marieke C. van Egmond, Diana Boer, Natasha Phiri, Nailah Ayub, Zoe Kinias, Katarzyna Cantarero, Dorit Efrat Treister, Ana Figueiredo, Hirofumi Hashimoto, Eva Hofmann, Renata P. Lima, I-Ching Lee

Publication: Scientific journal › Journal article › peer-review

82 Downloads (Pure)

Abstract

Responses to norm violators are poorly understood. On one hand, norm violators are perceived as powerful, which may help
them to get ahead. On the other hand, norm violators evoke moral outrage, which may frustrate their upward social mobility.
We addressed this paradox by considering the role of culture. Collectivistic cultures value group harmony and tight cultures
value social order. We therefore hypothesized that collectivism and tightness moderate reactions to norm violators. We
presented 2,369 participants in 19 countries with a norm violation or a norm adherence scenario. In individualistic cultures,
norm violators were considered more powerful than norm abiders and evoked less moral outrage, whereas in collectivistic
cultures, norm violators were considered less powerful and evoked more moral outrage. Moreover, respondents in tighter
cultures expressed a stronger preference for norm followers as leaders. Cultural values thus influence responses to norm
violators, which may have downstream consequences for violators’ hierarchical positions.

Original language	English
Pages (from-to)	947 - 964
Journal	Personality and Social Psychology Bulletin
Volume	45
Issue number	6
DOIs	https://doi.org/10.1177/0146167218802832
Publication status	Published - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
501003 Occupational psychology
501006 Experimental psychology
501021 Social psychology
501015 Organisational psychology

Access to Document

10.1177/0146167218802832Licence: Unspecified

0146167218802832Final published version, 477 KBLicence: CC BY-NC

Check availability

University Library Catalogue

Cite this

Stamkou, E., van Kleef, G. A., Homan, A. C., Gelfand, M. J., van de Vijver, F. J. R., van Egmond, M. C., Boer, D., Phiri, N., Ayub, N., Kinias, Z., Cantarero, K., Treister, D. E., Figueiredo, A., Hashimoto, H., Hofmann, E., Lima, R. P., & Lee, I.-C. (2019). Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support. Personality and Social Psychology Bulletin, 45(6), 947 - 964. https://doi.org/10.1177/0146167218802832

@article{1d670b0bd4c04727aee94cfcddf16b37,

title = "Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support",

abstract = "Responses to norm violators are poorly understood. On one hand, norm violators are perceived as powerful, which may help them to get ahead. On the other hand, norm violators evoke moral outrage, which may frustrate their upward social mobility. We addressed this paradox by considering the role of culture. Collectivistic cultures value group harmony and tight cultures value social order. We therefore hypothesized that collectivism and tightness moderate reactions to norm violators. We presented 2,369 participants in 19 countries with a norm violation or a norm adherence scenario. In individualistic cultures, norm violators were considered more powerful than norm abiders and evoked less moral outrage, whereas in collectivistic cultures, norm violators were considered less powerful and evoked more moral outrage. Moreover, respondents in tighter cultures expressed a stronger preference for norm followers as leaders. Cultural values thus influence responses to norm violators, which may have downstream consequences for violators{\textquoteright} hierarchical positions.",

author = "Eftychia Stamkou and {van Kleef}, {Gerben A.} and Homan, {Astrid C.} and Gelfand, {Michele J.} and {van de Vijver}, {Fons J.R.} and {van Egmond}, {Marieke C.} and Diana Boer and Natasha Phiri and Nailah Ayub and Zoe Kinias and Katarzyna Cantarero and Treister, {Dorit Efrat} and Ana Figueiredo and Hirofumi Hashimoto and Eva Hofmann and Lima, {Renata P.} and I-Ching Lee",

year = "2019",

doi = "10.1177/0146167218802832",

language = "English",

volume = "45",

pages = "947 -- 964",

journal = "Personality and Social Psychology Bulletin",

issn = "0146-1672",

publisher = "SAGE Publications Inc.",

number = "6",

}

Stamkou, E, van Kleef, GA, Homan, AC, Gelfand, MJ, van de Vijver, FJR, van Egmond, MC, Boer, D, Phiri, N, Ayub, N, Kinias, Z, Cantarero, K, Treister, DE, Figueiredo, A, Hashimoto, H, Hofmann, E, Lima, RP & Lee, I-C 2019, 'Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support', Personality and Social Psychology Bulletin, vol. 45, no. 6, pp. 947 - 964. https://doi.org/10.1177/0146167218802832

TY - JOUR

T1 - Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support

AU - Stamkou, Eftychia

AU - van Kleef, Gerben A.

AU - Homan, Astrid C.

AU - Gelfand, Michele J.

AU - van de Vijver, Fons J.R.

AU - van Egmond, Marieke C.

AU - Boer, Diana

AU - Phiri, Natasha

AU - Ayub, Nailah

AU - Kinias, Zoe

AU - Cantarero, Katarzyna

AU - Treister, Dorit Efrat

AU - Figueiredo, Ana

AU - Hashimoto, Hirofumi

AU - Hofmann, Eva

AU - Lima, Renata P.

AU - Lee, I-Ching

PY - 2019

Y1 - 2019

N2 - Responses to norm violators are poorly understood. On one hand, norm violators are perceived as powerful, which may help them to get ahead. On the other hand, norm violators evoke moral outrage, which may frustrate their upward social mobility. We addressed this paradox by considering the role of culture. Collectivistic cultures value group harmony and tight cultures value social order. We therefore hypothesized that collectivism and tightness moderate reactions to norm violators. We presented 2,369 participants in 19 countries with a norm violation or a norm adherence scenario. In individualistic cultures, norm violators were considered more powerful than norm abiders and evoked less moral outrage, whereas in collectivistic cultures, norm violators were considered less powerful and evoked more moral outrage. Moreover, respondents in tighter cultures expressed a stronger preference for norm followers as leaders. Cultural values thus influence responses to norm violators, which may have downstream consequences for violators’ hierarchical positions.

AB - Responses to norm violators are poorly understood. On one hand, norm violators are perceived as powerful, which may help them to get ahead. On the other hand, norm violators evoke moral outrage, which may frustrate their upward social mobility. We addressed this paradox by considering the role of culture. Collectivistic cultures value group harmony and tight cultures value social order. We therefore hypothesized that collectivism and tightness moderate reactions to norm violators. We presented 2,369 participants in 19 countries with a norm violation or a norm adherence scenario. In individualistic cultures, norm violators were considered more powerful than norm abiders and evoked less moral outrage, whereas in collectivistic cultures, norm violators were considered less powerful and evoked more moral outrage. Moreover, respondents in tighter cultures expressed a stronger preference for norm followers as leaders. Cultural values thus influence responses to norm violators, which may have downstream consequences for violators’ hierarchical positions.

U2 - 10.1177/0146167218802832

DO - 10.1177/0146167218802832

M3 - Journal article

SN - 0146-1672

VL - 45

SP - 947

EP - 964

JO - Personality and Social Psychology Bulletin

JF - Personality and Social Psychology Bulletin

IS - 6

ER -