Customer Journeys of Gift Buyers in a Multichannel Environment

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationColloquium on European Research in Retailing 2018
Editors Christoph Teller, Xavier Brusset, Herbert Kotzab
Place of PublicationGuildford
Pages298 - 302
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502
  • 502019 Marketing

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