Customer Journeys of Gift Buyers in a Multichannel Environment

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Colloquium on European Research in Retailing 2018
Editors	Christoph Teller, Xavier Brusset, Herbert Kotzab
Place of Publication	Guildford
Pages	298 - 302
Publication status	Published - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{a795f046be524254bb17694738b7b942,

title = "Customer Journeys of Gift Buyers in a Multichannel Environment",

author = "Cordula Cerha and Fabian Nindl",

year = "2018",

language = "English",

pages = "298 -- 302",

editor = "{Christoph Teller, Xavier Brusset, Herbert Kotzab}",

booktitle = "Colloquium on European Research in Retailing 2018",

}