Customer Relationship Management

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden
Editors	Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher
Place of Publication	Wien u.a.
Publisher	UTB
Pages	83 - 96
Publication status	Published - 2010

Cite this

@inbook{abc163a27a154598b1b303f1d26a4b22,

title = "Customer Relationship Management",

author = "Thomas Reutterer and Stefan Wiesel",

year = "2010",

language = "Deutsch ({\"O}sterreich)",

pages = "83 -- 96",

editor = "\{Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher\}",

booktitle = "Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden",

publisher = "UTB",

}