| Original language | English |
|---|---|
| Title of host publication | Managing Modern Organizations with Information Technology. Ed. M. Khosrow-Pour, pp. 332-335 2005 |
| Publication status | Published - 2005 |
Customer Retention Strategies on Corporate Web Sites: An Empirical Study
Irene Pollach, Horst Treiblmaier
Publication: Chapter in book/Conference proceeding › Chapter in edited volume