Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory

Eva Margarete Walter; Claudia Steyrer; Stefan Wiesel

Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory

Eva Margarete Walter
, Claudia Steyrer
, Stefan Wiesel

Institute for Retailing & Data Science

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	71 - 96
Journal	European Retail Research
Volume	24
Issue number	1
Publication status	Published - 1 Mar 2010

Cite this

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title = "Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory",

author = "Walter, \{Eva Margarete\} and Claudia Steyrer and Stefan Wiesel",

year = "2010",

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language = "English",

volume = "24",

pages = "71 -- 96",

journal = "European Retail Research",

issn = "1867-8785",

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AU - Walter, Eva Margarete

AU - Steyrer, Claudia

AU - Wiesel, Stefan

PY - 2010/3/1

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M3 - Journal article

SN - 1867-8785

VL - 24

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JO - European Retail Research

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