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Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory

  • Eva Margarete Walter
  • , Claudia Steyrer
  • , Stefan Wiesel

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)71 - 96
JournalEuropean Retail Research
Volume24
Issue number1
Publication statusPublished - 1 Mar 2010

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