Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support

Sara Dolnicar

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other