Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse

Publication: Scientific journal › Journal article › Research › peer-review

Original language	German (Austria)
Pages (from-to)	163 - 179
Journal	Journal of Research and Management
Volume	29
Issue number	3
Publication status	Published - 1 Jun 2007

Cite this

@article{62b45cb0f2a043f5bb439c45bc4de14d,

title = "Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse",

author = "Thomas Reutterer and Michael Hahsler and Kurt Hornik",

year = "2007",

month = jun,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "29",

pages = "163 -- 179",

journal = "Journal of Research and Management",

issn = "0344-1369",

publisher = "C.H. Beck",

number = "3",

}

TY - JOUR

T1 - Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse

AU - Reutterer, Thomas

AU - Hahsler, Michael

AU - Hornik, Kurt

PY - 2007/6/1

Y1 - 2007/6/1

UR - http://vahlen.becksche.de/asp/e_admin/zeitschriften/upload/mark03-07_02.pdf

M3 - Journal article

SN - 0344-1369

VL - 29

SP - 163

EP - 179

JO - Journal of Research and Management

JF - Journal of Research and Management

IS - 3

ER -