Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse

Thomas Reutterer, Michael Hahsler, Kurt Hornik

Publication: Scientific journalJournal articleResearchpeer-review

Original languageGerman (Austria)
Pages (from-to)163 - 179
JournalJournal of Research and Management
Volume29
Issue number3
Publication statusPublished - 1 Jun 2007

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