Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation

Josef Mazanec, Ulrike Schuster, Jürgen Wöckl

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationAdvances in Doctoral Research in Management, Vol. 1
Editors L. Moutinho and P. Rita
Place of PublicationLondon
PublisherWorld Scientific
Pages105 - 134
ISBN (Print)981-256-044-0
Publication statusPublished - 1 Aug 2006

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