Demographic Models for Predicting Future Markets

Thomas Reutterer, Kathrin Gruber, Wolfgang Lutz, Fabian Stephany

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2016 AMA Winter Marketing Educators¿ Conference
Editors American Marketing Association (AMA)
Place of PublicationLas Vegas
PublisherAmerican Marketing Association
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502052 Business administration
  • 502
  • 502020 Market research

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