| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 18 |
| Journal | Marketing und Kommunikation |
| Volume | 28 |
| Issue number | 3 |
| Publication status | Published - 2000 |
Den Weg zum Kunden aufzeigen
Publication: Scientific journal › Journal article
Publication: Scientific journal › Journal article
| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 18 |
| Journal | Marketing und Kommunikation |
| Volume | 28 |
| Issue number | 3 |
| Publication status | Published - 2000 |