| Original language | German (Austria) |
|---|---|
| Title of host publication | Handbuch Werbekommunikation |
| Editors | Nina Janich |
| Publisher | Narr |
| Publication status | Published - 2012 |
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Der Einsatz der Blickregistrierung und Tachistoskopie in der Anzeigenwirkungsforschung
- Günter Schweiger
- , Natalie Hofer
Publication: Chapter in book/Conference proceeding › Chapter in edited volume