Original language | German (Austria) |
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Title of host publication | Innovationen in Marketing und Handel |
Editors | Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Chrsitoph |
Place of Publication | Wien |
Publisher | Linde Verlag |
Pages | 47 - 92 |
Publication status | Published - 1 Sept 2006 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing